Unbuilt properties
Walk through rooms using approved architectural plans. Show the layout and clearly separate confirmed specifications from proposed finishes.
Use a virtual walkthrough to explain room sizes, layout and finishes. Buyers can narrow their shortlist before travelling, while sales teams spend more time on relevant enquiries.
Discuss your project
PRACTICAL USES
Plans and photographs do not always answer a buyer’s questions about space, layout and finishes.
Walk through rooms using approved architectural plans. Show the layout and clearly separate confirmed specifications from proposed finishes.
Let a buyer explore a property from another city. A browser-based tour usually gives wider access; a headset can add a sense of scale in a sales office.
Compare layouts or finish options using the same visual reference. Agents can answer questions about space and access without relying only on a brochure.
PUBLISHED INDUSTRY EVIDENCE
Zillow’s June 2026 US analysis compared listings with 3D Home tours, interactive floor plans and additional listing exposure against similar nearby listings. This is an association for that bundle, not proof that a VR tour alone increases sales.
Source: Zillow 3D Home, data and methodology (2026)External research and implementation examples. These are not measured results from Vrelab projects.
MEASURE YOUR PILOT
WHAT WE NEED FROM YOU
Floor plans, dimensions, approved finishes and the sales team’s most common buyer questions. For an existing property, a captured tour may be more suitable than a rebuilt 3D model.
COMMON QUESTIONS
No. A browser tour works on phones and computers. Headset viewing can be an additional option for your sales office or exhibition.
No. Pricing, location and demand also affect a sale. Track enquiry quality and tour-to-visit conversion to see whether the tour improves your own sales process.